River Rock Inn & Bait Shop is located in beautiful Ashland, Wisconsin, just across the road from Lake Superior’s majestic Chequamegon Bay and features gorgeous views of the water and some of the Apostle Islands.

From our door step, we are just a short drive to many popular destinations such as Bayfield, Hayward, Madeline Island, and more! There are many activities such as hiking, skiing, trail riding, biking, hunting, swimming, sightseeing, and more. For more info, visit our page The Area.

Our area features world class fishing for many species of fish including trout, salmon, walleye, bass, pike, and more. We feature a full-service bait shop to help you land the fish of your lifetime. If you prefer to fish inland lakes, streams, or rivers the area features high quality fishing for various species.