Welcome to River Rock Inn and Bait Shop


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River Rock Inn & Bait Shop is a smoke free inn located on Ashland, Wisconsin‘s waterfront, giving you one of the most beautiful views of Lake Superior’s gorgeous Chequamegon Bay and the Apostle Islands.

From our door step, we are just a short drive to Bayfield, Wisconsin where you can catch the ferry to Madeline Island or a boat tour of the Apostle Islands, or if you wish to take a State Park tour, we are not far from Copper Falls & Amnicon Falls.

Keeping on with our outdoor theme, you can easily access an array of biking & walking trails along with a host of snowmobile and ATV trails that tour through Northern Wisconsin.

For the ski junkies, we are near the top ski resorts of the northland; Mount Ashwabay, Spirit Mountain, Powderhorn, & Indianhead Ski Facilities are all nearby.

For those who love to fish, we have great year round fishing on Chequemegon Bay and Lake Superior, where we cater to both open water and ice fishers with our full service bait shop and the areas only on-site fish cleaning facility.

Also, if small water is your calling, we are a short drive of some of the best inland, river & stream fishing available in Northern Wisconsin.