The River Rock Story

River Rock Inn and Bait shop was opened in 2007 by Scott Bretting. The hotel was designed to incorporate the best parts of Scott’s favorite hotels from his travels of 20 years, living out of a suitcase during his previous career. Scott was 4th generation and part owner of C.G. Bretting MFG, traveling worldwide doing sales and marketing for his family’s 125 year-old manufacturing business.

Rated number one on Trip Advisor, River Rock’s hotel rooms are known for their comfort and cleanliness, featuring over the top amenities for your stay including full kitchenettes in some rooms, a fish and game cleaning room, an outdoor grill area with seating, and more.

River Rock’s location gives you the best Ashland has to offer, with a walking and biking trail just across the street that spans the lake shore along Chequamegon Bay, and River Rock offers free use of their courtesy bikes for guests to ride around town. There is also plenty of room in the parking lot for your trailer, and there are electrical outlets in front of every room to keep your batteries and on-board devices charged.

We also have a beautiful rental cabin right on Lake Superior’s Chequamegon Bay that offers the same amenities as the hotel, and it’s perfect for large groups, sleeping up to twelve very comfortably.

The Bretting family’s love for all things outdoors made the addition of the Bait Shop a natural fit to the hotel business, considering the great fishing on Lake Superior’s Chequamegon Bay and other local fisheries. Besides a full line of live bait and the wide tackle selection, River Rock also carries many other products.

Fresh fish from our Great Lake is locally sourced, and available every day. Smoked varieties and frozen fish and seafood are also available, along with other food and snacks. The Shop also features local art and gifts for sale.

We all at River Rock remain committed to our original goals of providing you with the high quality lodging and the great products and services you need and deserve to enjoy your time exploring the area we love!

Thank you for choosing us!

Scott Bretting Family, and the rest of the River Rock Family

For more information about activities and events within driving distance Click Here.

Regular Season:

Call for Rates!

Off Season Rates Available: Nov 1st-May 1st

All rooms include HD flat panel TV with cable TV, air conditioning, refrigerator, microwave, coffee maker, and alarm clock. Free internet access for all Hotel guests.

See kitchenette inventory. All guest rooms have access to the patio and gas grill.

There is an additional cost for rollaway beds and pets. State sales tax or motel tax not included. Please contact us for more information!

This Room has 2 Queen Sized Beds with a kitchenette. The kitchenette consists of a cook top stove, pots and pans, dishes, and utensils. This room is also an ADA accessible room.

All rooms have built in shampoo, conditioner, and shower gel dispensers as well as built in hand soap and lotion dispensers. Also in this room is a nice table with seating for 4 and 2 nice recliners.

Regular Season:

Call for Rates!

Off Season Rates Available: Nov 1st-May 1st

All rooms include HD flat panel TV with cable TV, air conditioning, refrigerator, microwave, coffee maker, and alarm clock. Free internet access for all Hotel guests.

See kitchenette inventory. All guest rooms have access to the patio and gas grill.

There is an additional cost for rollaway beds and pets. State sales tax or motel tax not included. Please contact us for more information!

This room has a bunk bed; both the Top and the Bottom bed are Queen Sized. This room also has a small pull out couch and a nice table with seating for 4.

There are built in shampoo, conditioner, and shower gel dispensers in the shower. As well as built in hand soap and lotion dispensers by the sink.

Regular Season:

Call for Rates!

Off Season Rates Available: Nov 1st-May 1st

All rooms include HD flat panel TV with cable TV, air conditioning, refrigerator, microwave, coffee maker, and alarm clock. Free internet access for all Hotel guests.

See kitchenette inventory. All guest rooms have access to the patio and gas grill.

There is an additional cost for rollaway beds and pets. State sales tax or motel tax not included. Please contact us for more information!

This Room has 1 Queen Sized Bed with a kitchenette. The kitchenette consists of a cook top stove, pots and pans, dishes, and utensils. All rooms have built in shampoo, conditioner, and shower gel dispensers as well as built in hand soap and lotion dispensers. Also in this room is a nice table with seating for 4 and a nice recliner.

Regular Season:

Call for Rates!

Off Season Rates Available: Nov 1st-May 1st

All rooms include HD flat panel TV with cable TV, air conditioning, refrigerator, microwave, coffee maker, and alarm clock. Free internet access for all Hotel guests.

See kitchenette inventory. All guest rooms have access to the patio and gas grill.

There is an additional cost for rollaway beds and pets. State sales tax or motel tax not included. Please contact us for more information!

This Room has 1 Queen Sized Bed.  All rooms have shower gel dispensers as well as built in hand soap and lotion dispensers. Also in this room is a nice recliner.

Regular Season:

Call for Rates!

Off Season Rates Available: Nov 1st-May 1st

All rooms include HD flat panel TV with cable TV, air conditioning, refrigerator, microwave, coffee maker, and alarm clock. Free internet access for all Hotel guests.

See kitchenette inventory. All guest rooms have access to the patio and gas grill.

There is an additional cost for rollaway beds and pets. State sales tax or motel tax not included. Please contact us for more information!

This Room has 1 King Sized Bed with a kitchenette. The kitchenette consists of a cook top stove, pots and pans, dishes, and utensils.  All rooms have built in shampoo, conditioner, and shower gel dispensers as well as built in hand soap and lotion dispensers. Also in this room is a nice table with seating for 4 and a nice recliner.

Regular Season:

Call for Rates!

Off Season Rates Available: Nov 1st-May 1st

All rooms include HD flat panel TV with cable TV, air conditioning, refrigerator, microwave, coffee maker, and alarm clock. Free internet access for all Hotel guests.

See kitchenette inventory. All guest rooms have access to the patio and gas grill.

There is an additional cost for rollaway beds and pets. State sales tax or motel tax not included. Please contact us for more information!

This Room has 2 King Sized Beds with a kitchenette. The kitchenette consists of a cook top stove, pots and pans, dishes, and utensils.  All rooms have built in shampoo, conditioner, and shower gel dispensers as well as built in hand soap and lotion dispensers. Also in this room is a nice table with seating for 4 and 2 nice recliners.

 ↓  Look below to see all of our Policies, Terms and Conditions  ↓

KITCHENETTE ROOM INVENTORY
 
 
If you reserve your room as a Kitchenette Room rather than a Standard Room you will have access to the following items that are supplied specifically for the Kitchenette rooms. These items are for you to use at you convenience, but please remember to clean and return them when you are done. The motel reserves the right to charge the guest’s account commensurate to the cost of items not returned.  Thank you.
 
2 burner stove
refrigerator
microwave
toaster
1- Platter
6- Dinner plates
6- 9" Plates
6- Soup Bowls
6- Coffee Mugs
6- 22 oz. Tumblers
6- 12 oz. Tumblers
1- 60 oz. Pitcher
1- Griddle
1- Cookie Sheet
1- Large Fry Pan
1- Small Fry Pan
1- 4 qt. Kettle
1- 1 qt. Kettle
1- 24 pc. Silverware Set
1- Knife Set (14 Knives & scissors)
1- Cutting Board
1- Can Opener
1- Set of Measuring Spoons
1- Set of Measuring Cups
1- Potato Peeler
1- Blue Spatula
1- Whisk
1- Microwave Plate Cover
1- Paper Towel Holder
1- Napkin Holder
1- Toaster
1- Coffee Pot
5- Black Bowls w/covers
1- Colander
1- Stainless Steel Mixing Bowl
1- Dish Drainer
1- Sink Stopper
1- Sponge
1- Dish Soap
1- Basket w/coffee, creamer, sugar
2- Dish Towels
2- Dish Clothes
1- 5pc. Black Utensil Set
1- Trivet
1- Kitchen Garbage Can
1- Ice Bucket
1 - Cork Screw
 

Ready to book your stay?

We're looking forward to seeing you!