The Bait Shop
River Rock Bait Shop offers a full line of live bait, quality fishing rods, and a large selection of tackle including the areas largest selection of Rapalas, soft plastics, and other popular baits used to fish area lakes. If we don’t have what you are looking for, we can always find it and order it for you. We also have a large selection of River Rock apparel in the shop.
The River Rock Bait Shop offers a licensed guide service through the shop. If we are unable to accommodate you we can make referrals to other area guides for whatever type of fishing you would like to do. If it’s Lake Superior’s sport fishing you are looking for, we can refer you or help book your charter with some of the best local charter fishing captains available out of Saxon Harbor, Bayfield, & Port Wing, WI marinas. See Fishing guide services here.