The Inn - River Rock Inn & Bait Shop

The River Rock Story

River Rock Inn and Bait shop was opened in 2007 by Scott Bretting. The hotel was designed to incorporate the best parts of Scott’s favorite hotels from his travels of 20 years, living out of a suitcase during his previous career. Scott was 4^th generation and part owner of C.G. Bretting MFG, traveling worldwide doing sales and marketing for his family’s 125 year-old manufacturing business.

Rated number one on Trip Advisor, River Rock’s hotel rooms are known for their comfort and cleanliness, featuring over the top amenities for your stay including full kitchenettes in some rooms, a fish and game cleaning room, an outdoor grill area with seating, and more.

River Rock’s location gives you the best Ashland has to offer, with a walking and biking trail just across the street that spans the lake shore along Chequamegon Bay, and River Rock offers free use of their courtesy bikes for guests to ride around town. There is also plenty of room in the parking lot for your trailer, and there are electrical outlets in front of every room to keep your batteries and on-board devices charged.

We also have a beautiful rental cabin right on Lake Superior’s Chequamegon Bay that offers the same amenities as the hotel, and it’s perfect for large groups, sleeping up to twelve very comfortably.

The Bretting family’s love for all things outdoors made the addition of the Bait Shop a natural fit to the hotel business, considering the great fishing on Lake Superior’s Chequamegon Bay and other local fisheries. Besides a full line of live bait and the wide tackle selection, River Rock also carries many other products.

Fresh fish from our Great Lake is locally sourced, and available every day. Smoked varieties and frozen fish and seafood are also available, along with other food and snacks. The Shop also features local art and gifts for sale.

We all at River Rock remain committed to our original goals of providing you with the high quality lodging and the great products and services you need and deserve to enjoy your time exploring the area we love!

Thank you for choosing us!

Scott Bretting Family, and the rest of the River Rock Family

For more information about activities and events within driving distance Click Here.

Need more Room? Book the Cottage

#1 ADA Room-2 Queen Beds

#2 Bunk Room-2 Queen & Hidacouch

#3 Queen Kitchenette-1 Queen

#4-#6 Queen-1 Queen

#7-#8 King Kitchenette-1 King

#9-#11King Kitchenette - 2 King Beds

Policies, Terms, and Conditions

Kitchenette Room Inventory

#1 ADA Room-2 Queen Beds

Regular Season:

Call for Rates!

Off Season Rates Available: Nov 1st-May 1st

All rooms include HD flat panel TV with cable TV, air conditioning, refrigerator, microwave, coffee maker, and alarm clock. Free internet access for all Hotel guests.

See kitchenette inventory. All guest rooms have access to the patio and gas grill.

There is an additional cost for rollaway beds and pets. State sales tax or motel tax not included. Please contact us for more information!

This Room has 2 Queen Sized Beds with a kitchenette. The kitchenette consists of a cook top stove, pots and pans, dishes, and utensils. This room is also an ADA accessible room.

All rooms have built in shampoo, conditioner, and shower gel dispensers as well as built in hand soap and lotion dispensers. Also in this room is a nice table with seating for 4 and 2 nice recliners.

#2 Bunk Room-2 Queen & Hidacouch

Regular Season:

Call for Rates!

Off Season Rates Available: Nov 1st-May 1st

All rooms include HD flat panel TV with cable TV, air conditioning, refrigerator, microwave, coffee maker, and alarm clock. Free internet access for all Hotel guests.

See kitchenette inventory. All guest rooms have access to the patio and gas grill.

There is an additional cost for rollaway beds and pets. State sales tax or motel tax not included. Please contact us for more information!

This room has a bunk bed; both the Top and the Bottom bed are Queen Sized. This room also has a small pull out couch and a nice table with seating for 4.

There are built in shampoo, conditioner, and shower gel dispensers in the shower. As well as built in hand soap and lotion dispensers by the sink.

#3 Queen Kitchenette-1 Queen

Regular Season:

Call for Rates!

Off Season Rates Available: Nov 1st-May 1st

All rooms include HD flat panel TV with cable TV, air conditioning, refrigerator, microwave, coffee maker, and alarm clock. Free internet access for all Hotel guests.

See kitchenette inventory. All guest rooms have access to the patio and gas grill.

There is an additional cost for rollaway beds and pets. State sales tax or motel tax not included. Please contact us for more information!

This Room has 1 Queen Sized Bed with a kitchenette. The kitchenette consists of a cook top stove, pots and pans, dishes, and utensils. All rooms have built in shampoo, conditioner, and shower gel dispensers as well as built in hand soap and lotion dispensers. Also in this room is a nice table with seating for 4 and a nice recliner.

#4-#6 Queen-1 Queen

Regular Season:

Call for Rates!

Off Season Rates Available: Nov 1st-May 1st

All rooms include HD flat panel TV with cable TV, air conditioning, refrigerator, microwave, coffee maker, and alarm clock. Free internet access for all Hotel guests.

See kitchenette inventory. All guest rooms have access to the patio and gas grill.

There is an additional cost for rollaway beds and pets. State sales tax or motel tax not included. Please contact us for more information!

This Room has 1 Queen Sized Bed. All rooms have shower gel dispensers as well as built in hand soap and lotion dispensers. Also in this room is a nice recliner.

#7-#8 King Kitchenette-1 King

Regular Season:

Call for Rates!

Off Season Rates Available: Nov 1st-May 1st

All rooms include HD flat panel TV with cable TV, air conditioning, refrigerator, microwave, coffee maker, and alarm clock. Free internet access for all Hotel guests.

See kitchenette inventory. All guest rooms have access to the patio and gas grill.

There is an additional cost for rollaway beds and pets. State sales tax or motel tax not included. Please contact us for more information!

This Room has 1 King Sized Bed with a kitchenette. The kitchenette consists of a cook top stove, pots and pans, dishes, and utensils. All rooms have built in shampoo, conditioner, and shower gel dispensers as well as built in hand soap and lotion dispensers. Also in this room is a nice table with seating for 4 and a nice recliner.

#9-#11King Kitchenette - 2 King Beds

Regular Season:

Call for Rates!

Off Season Rates Available: Nov 1st-May 1st

All rooms include HD flat panel TV with cable TV, air conditioning, refrigerator, microwave, coffee maker, and alarm clock. Free internet access for all Hotel guests.

See kitchenette inventory. All guest rooms have access to the patio and gas grill.

There is an additional cost for rollaway beds and pets. State sales tax or motel tax not included. Please contact us for more information!

This Room has 2 King Sized Beds with a kitchenette. The kitchenette consists of a cook top stove, pots and pans, dishes, and utensils. All rooms have built in shampoo, conditioner, and shower gel dispensers as well as built in hand soap and lotion dispensers. Also in this room is a nice table with seating for 4 and 2 nice recliners.

Policies, Terms, and Conditions

↓ Look below to see all of our Policies, Terms and Conditions ↓

Kitchenette Room Inventory

KITCHENETTE ROOM INVENTORY

If you reserve your room as a Kitchenette Room rather than a Standard Room you will have access to the following items that are supplied specifically for the Kitchenette rooms. These items are for you to use at you convenience, but please remember to clean and return them when you are done. The motel reserves the right to charge the guest’s account commensurate to the cost of items not returned. Thank you.

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Our Policies, Terms, and Conditions

We accept major credit cards including Discover, Visa, and Master Card. Sorry, we do not accept American Express.
Rates do not include tax
We honor all our guests with a smoke free room environment
Call 715/682-3232
Pets allowed with paid fee. (Please see the Pet Policy below)
Roll-Away beds
Cold Weather hook-ups
High Speed Internet in all rooms
Microwave and refrigerator in all rooms
Credit Card is required to guarantee a reservation.
Payment - Payment at time of check-in may be made by cash
Sales Tax - All charges are subject to a 5.5% state sales tax and to a 6.5% city room tax
Rate Guarantee (advance Booking)
River Rock Inn is a Smoke Free establishment. Smoking is NOT permitted in the guest rooms. Guests may smoke outside of their rooms. Ashtrays are available for your convenience. Guests violating this policy will be charged an additional $250.00 fee for clean-up costs.

Cancellation Policy

River Rock Inn is a small motel and unfortunately last minute cancellations cost us loss of revenue. We cannot absorb the cost of empty rooms and keep our room rates at fair prices. With that in mind, the following is River Rock Inn’s cancellation policy. A valid credit card on file will guarantee your room reservation for the day of your scheduled arrival. Cancellations must be made 24 hours prior to scheduled arrival. The credit card on file will be charged a one night stay fee if you cancel with less notice than required.

Event/Holiday Weekends

A two night minimum stay is required. A valid credit card on file will guarantee your room reservation. River Rock Inn requires a 1 week (7 day) cancellation notice prior to your scheduled arrival. For any cancellation you will be charged a $25.00 cancellation fee. If you cancel with less notice than required the credit card on file will be charged a one night stay fee.

Event/Holiday Weekends Include

Book Across the Bay Memorial Weekend 4th of July when it falls on a Friday, Saturday, Sunday, or Monday Bay Day’s Weekend Labor Day Weekend Red Clay Classic Bayfield Apple Festival Whistle Stop Thank you for your understanding. River Rock Management

Pet Policy

River Rock Inn is a pet friendly motel that understands pets are an extension of your family. We gladly welcome our guests traveling with pets (cats and/or dogs). The following represents our pet friendly policy: We do not require a pet deposit. However, guests will be charged a $45.00 per night non-refundable cleaning deposit and will be required to secure their room with a valid credit card. If the guest is staying with us four or more nights, the total pet fee will be $100.00. (The non-refundable cleaning deposit is used to ensure the room is allergy and odor free for the next guest). All pets staying at the motel will require a current veterinarian certificate of vaccinations, and that the pet is free from parasites and fleas, and is licensed. Pets must be appropriately trained and appropriately restrained by guests. Guests are allowed to have up to 2 pets per room and are required to be kenneled in the room. Pets must not be left unattended in the rooms.The following provide kennel services: Lakeview Paws - 715-682-7297 Blue Ribbon Grooming & Kennels – 715-682-6146 Ashland Area Vet Clinic - 715-682-4199 Bay Area Pet Spa & Resort - 715- 682-4747 Pets must be kept on a leash when on motel property, unless it is in the guest’s room. Guests are responsible for cleaning up after their pet on motel property and in the neighborhood in accordance to the City of Ashland pet ordinance. Guests are responsible for all property damage and/or personal injuries resulting from their pets. Guests agree to indemnify and hold harmless the River Rock Inn, its owners and operators from all liability and damage suffered as a result of the guest’s pet. The hotel reserves the right to charge the guest’s account commensurate to the cost of such damages.

Emergencies

Room Info